Assignment:
Cross Functional Essay Individually, students will prepare a 3 to 5 page essay (excluding cover page, abstract, and references) on the relationships and inter dependencies between marketing and other functional areas. APA methodology applies to this assignment.
Question 1
Students must read Google's Handling of the "Echo Chamber Manifesto" and complete the questions at the end of the case study. To read click on the words "Google's Handling of the Echo Manifesto" or copy to your browser.
Instructions
Question 2
Pick one of the following terms for your research: Stakeholder, corporate citizenship, reputation, corporate governance, or executive compensation.
Each student will select one of the key terms presented above and conduct a search of Campbellsville University's online Library resources to find 1 recent peer-reviewed academic journal article (within the past 3 years) that closely relate to the concept.
Instructions
Your submission must include the following information in the following format:
DEFINITION: A brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150 to 200 word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.
Question 3
Using the MLB steroids case as an example (research an article on this topic in CU library), explain how unethical choices by some players harms players who comply with the rules.
Use at least two (2) academically reviewed journal articles as research for your response
Question 4
Students must read Wells Fargo Banking Scandal and complete the questions at the end of the case study.To read click on the words above "Wells Fargo Banking Scandal" or copy to your browser.
Instructions
Questions must be answered fully and completely to receive full points (2 page minimum).
Question 5
Pick one of the following terms for your research: Integrity, ethical dilemma, conflict of interest, bribery, or fraud.
Each student will select one of the key terms presented above and conduct a search of Campbellsville University's online Library resources to find 1 recent peer-reviewed academic journal article (within the past 3 years) that closely relate to the concept.
Instructions
Your submission must include the following information in the following format:
DEFINITION: A brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150 to 200 word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.
Question 6
After reading the weekly chapters and articles how would you describe the factors that determine the tone at the top from an organizational perspective?
Use at least two (2) academically reviewed journal articles as research for your response
Question 7
Summary:
Read Raiding Customer Assets at MF Global and complete the questions at the end of the case study.To read click on the words above "Raiding Customer Assets at MF Global" or copy to your browser.
Instructions
Questions must be answered fully and completely to receive full points (2 page minimum).
Question 8
Pick one of the following terms for your research: Strategic philanthropy, locus of control, ethical culture, ethical awareness, or normative approach.
Each student will select one of the key terms presented in the module and conduct a search of Campbellsville University's online Library resources to find 1 recent peer-reviewed academic journal article(within the past 3 years) that closely relate to the concept.
Your submission must include the following information in the following format:
DEFINITION: A brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150 to 200 word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.
Question 9
After readings chapter and articles how would you explain the correlation between the amount of corruption in a country and economic development?
Use at least two (2) academically reviewed journal articles as research for your response
Instructions
Question 10
Summary:
Students must read Aggressive Sales Quotas or Unfair Business Practice? and complete the questions at the end of the case study.
To read click on the words "Aggressive Sales Quotas or Unfair Business Practice" or copy to your browser.
Instructions
Questions must be answered fully and completely to receive full points (2 page minimum).
Question 11
Summary:
Pick one of the following terms for your research: Moral philosophy, justice, white-collar crime, differential association, or power.
Each student will select one of the key terms above and conduct a search of Campbellsville University's online Library resources to find 1 recent peer-reviewed academic journal article (within the past 3 years) that closely relate to the concept.
Instructions
Your submission must include the following information in the following format:
DEFINITION: A brief definition of the key term followed by the APA reference for the term; this does not count in the word requirement.
SUMMARY: Summarize the article in your own words- this should be in the 150 to 200 word range. Be sure to note the article's author, note their credentials and why we should put any weight behind his/her opinions, research or findings regarding the key term.