Answer each question in 200 words.
1. Summarize the case and identify the dilemma facing Frito-Lay.
2. Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay. How does CRM link the marketing and sales functions of the organization?
3. What is the purpose of trade sales promotions? Identify three types of trade sales promotions that Frito-Lay should use to increase sales. Specifically how should these be implemented?
4. What factors are important in addressing the dilemma facing Frito-Lay? What are your recommendations and discuss specific implementation tactics for your recommendations?
Correct APA Source Citing of the Textbook:
In-Text Citation
ï‚· First in-text use is: (Solomon, Marshall & Stuart, 2012).
ï‚· Subsequent in-text uses is: (Solomon et al., 2012)