Pricing and Channels: This assignment requires you to apply pricing strategies to your company's product.
Part 1: Pricing
Using mainly articles from the library's full-text databases, complete the following:
Research the pricing schemes of the 2 competitors.
Compare and contrast 3 pricing strategies for the product.
Select the appropriate pricing plan for the next year, which may be comprised of different strategies.
Part 2: Channel System
Using mainly articles from the library's full-text databases, complete the following:
Research channel systems.
Apply a channel system to enhance customer value.