Assignment:
PLMAR
Graduate School of Business
Prescribe Outline for Market Access Paper Table of Contents
I. Introduction
a. Background of the Study
b. Rational
c. The Company and its Intenal Environment
- Vision and Mission.
- Goals
- History (Key Dates and Ownership)
- M's Model Analysis
1. Men -Human assets, their skills, and competencies, number of employees
2. Management-quality, expertise, and experience, strategic direction and Tactics, Key Performance Indicators)
3. Money-financial health of the business (3 yrs. plan)
4. Make-up organization structure and culture, Key People and Decision Making Process
S. Machinery-physical asset of the business,
6. Methods - processes adopted by the business i.e. supply and demand, value chain process, outsourcing, etc...)
7. Markets- the firm's product /market mix (7P's)
8. SWOT ANALYSIS
II. PESTEL Diagnosis
a. Political
b. Economy
d. Technological Development
e. Environment/People
f. Legal or Government Regulations
i. National Government
ii. Proposed Lawes and Regulations (Pending Laws if Any)
iii. Laws Regulations affecting the company (International and Local)
III. Industry Diagnosis
a. Importance of the Industry
b. Linkages to other Industry
c. Start of Industry
d. Total Companies in the Industry
e. Geographic Concentration
f. Top 10 Players in Industry
9. Industry Associations
i. Organization
ii. Membership
h. Characteristics of Firms in the Industry
i. Size in terms of Sales/Revenue
ii. Employment
iii. Trends in the Industry
iv. Problem and Issues affecting the Industry