Assignment:
McDonald's is one of the most successful American companies in the global market since it has skillfully adapted its international marketing strategy, and its menu to meet local tastes and preferences thus allowing it to prosper in almost every local environment. You may be surprised to know that McDonald's now earns a majority of its revenues overseas.
Use your module readings, the Argosy University online library resources, and the Internet to research McDonald's global marketing strategy. Then, respond to the following:
- How do local laws, local taste preferences, and local culture impact McDonald's global strategy?
- How does McDonald's develop long-term relationships in a foreign country through its vendor sourcing strategy and marketing campaigns? Can McDonald's improve this process? If so, how? If not, explain why.
- Have your thoughts on global standardization changed? Please explain why.
Write your initial response in 300 to 500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and Punctuation.