Assignment Objectives:
Clearly identify your chosen topic, having carried out some basic review of available secondary data to secure your interest (at least 3 academic articles, plus a business report, and a relevant current news item). Indicate the Research Problem, as you see it so far, and at least ONE research question at this stage (additional questions may be defined as you progress with this unit).
List the student numbers and names of your team members and complete the Team Charter, indicating what role(s) each will contribute throughout the project.
Topic: Effect of Social Media Advertising on Buyer Behaviour
Assignment Specifications:
This unit aims to give you an opportunity to combine many facets of your acquired MBA skills into the production of a high-quality research project.
The Topic Approval - is to ensure you have given sufficient thought to the topic you are choosing to base your research project on. You will ideally work with a group consisting of 2 or 3 class-mates. Your respective contributions will be governed by the Team Charter, which is a document you will produce at the same time as your Topic Approval submission. The Team Charter is to indicate, essentially, what roles will be played by each member of the team.
Your lecturer will LEAD and FACILITATE you through the process, week by week. The learning will be progressive, so for best results you will need to be in weekly contact with your lecturer during class time at your campus.
The structure of the assignment must be as followed:
- Say why this topic interests your team
- Discuss your team's initial search for relevant literature and show that it has provided you with a good contextual understanding
- Define the Research Problem that your team intends to address (as you see it, so far)
- Propose at least ONE research question that your team will be seeking to answer through your research project (additional questions may be defined as you progress with this unit)
- List the student numbers and names of your team members, complete a Team Charter (see template) and include in your submission as an appendix.
Question 1: Explain the team's agreed goals and timeline for completion (Due dates, meetings, milestones, deliverables from individuals)
Question 2: Who is responsible for each activity?
Question 3: What particular team-roles will each member contribute to the team?
Question 4: What are your team's expectations regarding meeting attendance (being on time, leaving early, missing meetings, etc.)?
Question 5: What process will team members follow if they have an emergency and cannot attend a team meeting or complete their individual work promised to the team (deliverable)?
Question 6: What are your team's expectations regarding the quality of team members' preparation for team meetings?
Question 7: What are your team's expectations regarding team members' ideas, interactions with the team, cooperation, attitudes, and team-member contributions in general?
Question 8: How will your team ensure that members contribute as expected to the team and that the team performs as expected?
Question 9: How will your team reward members who do well and how will you collectively manage members whose performance is below expectations?
Question 10: Add any other team agreements and commitments here.
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