Problem
Chapter 16, Marketing and Pitching Your Idea addresses "branding". Research one of your favorite brands to find out the story behind the name and explain what makes it unique, memorable, edgy, etc.
I recently read a book titled Bee Fearless that tells the story of a very successful fifteen-year-old entrepreneur named Mikaila Ulmer who is on a mission to save the bees from being endangered by raising money from lemonade sales to benefit organizations dedicated to saving the bee populations. She started her lemonade company ten years ago and called it BeeSweet Lemonade (now known as Me & the Bees Lemonade due to copyright issues). Her lemonade is now being bottled and sold across the country in Whole Foods Market, The Fresh Market, World Market, and H-E-B. Mikaila stated that she had two reasons for originally naming her business BeeSweet, "First, because my lemonade was sweetened with honey, which the bees made, and the second, because I wanted people to be sweet and help save the bees with me".
Textbook- Entrepreneurship: The Practice and Mindset.