Assignment:
Using the Internet, research Starbucks' organizational culture and the key leadership and management traits used to execute the business strategy.
Create a four to five (4-5) page paper in which you:
1. Suggest the key elements of Starbucks' organizational culture that contributes to its success in a global economy. Indicate management's role with creating and sustaining the organizational culture.
2. Assess the effectiveness of Starbucks' management decisions in providing innovative offerings for its customers (e.g., Wi-Fi, style of coffee, etc.) in order to achieve its current competitive marketplace advantage. Provide support for your rationale.
3. Determine one (1) key management competency that a successful manager at Starbucks is likely to have. Indicate one (1) way in which this particular competency is a good fit for the organizational culture.
4. Evaluate Starbucks' ability to achieve long-term sustainability as a global leader in the coffee industry without the organization's CEO, Howard Shultz.
5. Use at least two (2) quality academic resources.
Assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format.
Include a cover page containing the title of the assignment. The cover page and the reference page are not included in the required assignment page length.