Research marketing plan for winter for ibis styles hotel, Marketing Research

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Research marketing plan for winter for ibis styles hotel

Problem: Using the results of the SWOT analysis and research a marketing plan for the winter season for IBIS Styles Hotel. It must include the following:

1. Marketing strategy using the 4P's

2. Budget

3. Risk and contingency plan

4. Evaluation and monitoring activities that will be used

5. Marketing pitch to stakeholders

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Marketing Research: Research marketing plan for winter for ibis styles hotel

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