Assignment:
Coverage
Research market coverage and channel membership, compare the applicability of the following statement to convenience goods and to shopping goods.
"Greater coverage always means greater sales and a brand can never be available in too many places."
Prepare a report in which you:
o Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for convenience goods.
o Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for shopping goods or experience goods
o Assume you are the manufacturer of a new type of electronics product that will sell for over $300 at retail. Describe the coverage strategy you would employ and provide your rationale.
Write your response in a 5 page report in MS Word format. Apply APA standards for writing style to your work.