Assignment
Create a 300-450 words
Add the following 2 sections:
Executive summary: Craete 100-150 words highlighting key points about the plan. It should act as an abstract that explains the current marketplace and customer market to management. It should outline major sections of the plan.
Global opportunities: Select 1 country where the product could be successful. Explain how your product could be expanded into the global marketplace by writing a narrative of 200-300 words that justifies the following:
The country's current marketplace and competitive environment
The country's economic situation
1 cultural value that matches your home country's product values
2 demographic characteristics of your proposed target market
The recommendation for expanding into the selected global market, or a general statement that outlines the conducted research
Your final marketing plan should include all of the following sections:
Executive Summary
Company Overview
Competition
Research and Marketing Strategy
The Marketing Mix
Product Positioning Strategy
Customer Profile
Marketing Communications
Distribution of the Product
Global Opportunities
Attachment:- Company overview.rar