Media Plan Scoring Guide.
Research and evaluate preferred Toyota Motor Corporation the organization's alternative media, then develop a revised media plan for alternative media. Your charge is to make the organization's media plan better than it is (based on the current literature).
Step 1: Research the literature:
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Analyze current theories and marketing literature for effective branding and imaging strategies.
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Cite 7-8 articles.
Step 2: Develop an alternative media plan outline that includes the following:
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Identify the organization's objective and mission statement.
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Overall goals of the plan.
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Audience identification and target audience (primary and secondary).
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Recommend key messages.
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Recommend specific components for an alternative or revised technology strategy.
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Recommend specific alternative or revised communication tools.
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Discuss specific alternative media plan components appropriate for this organization.
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Identify specific components of a plan to be measured for effectiveness, related to creating an ethical communications strategy. Then, recommend an alternative or revised evaluation strategy.
Written Requirements
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Written communication: Writing is free of errors that detract from the overall message.
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APA formatting: Resources and citations are formatted according to APA (6th Edition) style and formatting. Be sure to write in 3rd person to receive credit for APA writing.
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Number of resources: Minimum of 5-7 resources (one must be from the Capella library and other reputable resources as listed in the course expectations).
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Page length: 5-7 pages
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Font and font size: Times New Roman, 12 point.