When you took BUSN105: Business & Society or similar class, you studied the 4Ps of marketing. We will be covering the original 4 Ps (Price, Product, Promotion, and Place) developed in the 1960s because they have stood the test of time.
Choose two competing products with which you are familiar. These two products will become the basis of the analysis of how two different companies address the 4 Ps.
1.Briefly describe the two products. Include the following:
?Industry, Industry Leaders
?Each product's sales figures or market share
?Fluctuation in sales of products (year to year or seasonally)
2.Research and create a bullet-point table that will compare the 2 products, the go into more depth in the following sections.