This assignment requires an academic paper (approximately 2 pages in length) covering the topic below:
Research a current periodical for a newsworthy article on consumer behavior. Summarize the article and discuss, using your new knowledge about consumer behavior, why this piece is important.
Identify the 'big idea' and its significance to consumer marketing.
Format: APA Format
Required Reference:
CB4 (5th ed.). Babin, Barry & Harris, Eric. (2013). Mason, OH: Cengage/Southwestern.