International Financial Management:
Underhand plc is a large multinational clothing manufacturer whose production is based in China and Morocco. The company is seeking to improve its image through a worldwide advertising campaign. Prior to selecting an advertising company the Directors are concerned about the issues and problems they might face.
You are required to:
a. Prepare a report outlining the potential problems between Underhand and the government of a prospective new market.
b. Identify and evaluate the arguments that Directors may face if interviewed about the ethics of globalization.
c. Outline the discontent that the Directors may face over the increase in globalization.