Analysis of High Fashion Industry
word count: 2500
The task: An in-depth report on the fashion business based on an extensive desk research integrated by a targeted field research of the London fashion market.
The emphasis is on exploring ways value is added to the offer, e.g. through brand management, to achieve a sustainable competitive advantage.
A. Desk Research
• Scope: the global fashion industry, with emphasis on the European and US markets.
• Components:
a. Identify and explore the relevant marketing strategy theory. Sources : Journals (e.g. Journal of brand Management, Long Range Planning, McKinsey Quarterly), books .
b. Peruse and bring to bear the information more specifically related to the fashion business.
I need to use only 9 articles in High Fashion Industry and to use one book is Managing Fashion and Luxury Companies Book by Erica Corbellini Stefania Saviolo the style is report.