Reliance on market research in the npd process

Question

1.A matrix corporate structure is primarily associated with:

1.          Dual lines of communication.
2.         Cross- functional teams.
3.         Project style NPD.
4.         All of the above.

2. It can be argued that reliance on market research in the NPD process restricts the development of:

1.         High margin/low volume products.
2.         Low margin/high volume products.
3.         Product line extensions.
4.         Discontinuous products.
5.         Worldwide product branding.

3.New theories of product liability suggest that:

1.         Consumers bear an increasing responsibility for safe use of products.
2.         Consumers are required to prove they are not liable for their own damages.
3.         Firms are liable for broad societal damages due to environmental impacts.
4.         Buyer beware.
5.         All of the above

4.New products/services create which of the following:

1.         New business models.
2.         Loyal customers.
3.         New technology.
4.         Increased sales for the product/service they replace.
5.         All of the above

5.Louis Pasteur’s discovery of the immune effects of cowpox exemplifies which model of innovation?

1.         Linear model.
2.         Interactive model.
3.         Coupling model.
4.         Serendipity.
5.         Open innovation model.

6.According to Pearson’s Uncertainty Map, application engineering is an example of:

1.         Low process uncertainty, Low output uncertainty.
2.         Low process uncertainty, High output uncertainty.
3.         High process uncertainty, Low output uncertainty.
4.         High process uncertainty, High output uncertainty.
5.         All of the above