A research brief and a research proposal vessly.
Write the research brief for the following business scenario. Include in your brief the key business issue and what the company is hoping to achieve by conducting the research project. Consider all the relevant variables within the Marketing Mix that the research agency would need to know about.
Write a research proposal as if it had been written by a UK market research agency. You will need to demonstrate your understanding of the brief, and then design a method that you feel will meet the research objectives. You will be given extra marks for describing possible alternative methods/samples etc. and the reasons why you are not recommending them.