Problem 1. I understand that salespeople play three primary roles: creating value for firm's costumers, managing relationships, and relaying costumers and market information back to their organizations. Can someone please elaborate on these three roles? Also how do salespeople create value?
Problem 2. Secondly, do customer relationships begin as transactional and move toward strategic partnerships?
Problem 3. Lastly, Should a company be happy or concerned if most customers are satisfied?