The Impact of Service Quality and Relationship Marketing on Customer Loyalty: An Analytical Study on a Sample of Passengers on Emirates Airline (chapter)
1. Firstly, we should talk general or introduction for service quality, relationship marketing an customer loyalty (chapter2) after that we talk about airlines studies
2. secondly, there is not subtitle or elements for SQ, RM and CL
For exmaple,
Trust — RM
competence—RM
Brand—CL
Pricing—SQ
You can chose other elements for each one