Relationship like the one between lego and flextronics


Assignment:

New Balance placed a disproportionately large emphasis (relative to sales generated) on serving smaller retailers and ensuring timely delivery of products to them. What are the reasons for them to do that?

What are the key challenges in maintaining a relationship like the one between LEGO and Flextronics?

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Supply Chain Management: Relationship like the one between lego and flextronics
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