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Relationship between organizational and marketing strategy

Discussion Post

What is marketing? What is strategic planning? After reviewing this resources and your research, in your own words discuss in detail the relationship between organizational strategy and marketing strategy.

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

Resources:

Text Book: A Preface to Marketing Management (textbook) by Peter & Donnelly.

Chapter 1: "Strategic Planning and the Marketing Management Process"

YouTube Video: "What is strategic marketing?"

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