Relationship between marketing research-marketing strategy
Problem: I need an article that would further describe the relationship between marketing research and marketing strategy and tactics. Is there an article available on Wal-Mart or the toothpaste?
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Problem: Choose a business that you patronize and discuss why you prefer that store to the competition-be brand specific. Gather intelligence to improve your chosen company's market share.
If a marketer were marketing to you, how would you describe yourself in terms of the target market? (Please be specific with demographic information) (This is not meant to be intrusive, but to understand the dynamics of target marketing) Why?
Your boss wants to know what integrated marketing communications (IMC) vehicles you will emphasize to maintain the company's growth despite customer unhappiness with the price boost.
There exists various criteria that marketers use to segment markets. How could one or more of these criteria be used in an unethical way?
Question 1: A marketing mix and a competitive advantage for the product. Question 2: A consumer survey designed to help determine the marketing mix and competitive advantage.
Define and discuss the differences between Micro and Macro Marketing, and discuss the importance of Micro Marketing to your "business".
Briefly outline a strategy to show how the product will establish and sustain competitive advantage and provide superior value to the intended customers.
Select a new product idea for a new small business; a new product idea for an existing operation; or an existing product that you would like to market to a new segment or in a new way.
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