1) What do you mean by consumer behavior? Why is it significant to study consumer behavior?
2) What do you mean by buying role? Describe the various roles played by consumers during buying process?
3) Should a company serve all its loyal customers? Describe in detail.
4) Write down the differences between extended problem solving and limited problem solving?
5) Does a consumer play the similar role in every purchase process? Describe the dynamics of consumer roles in the decision making process?
6) What is meant by customer portfolio, and how can it be managed effectively?
7) The attitude of consumer towards a product plays significant role in an evaluation of alternatives. Describe in detail.
8) What are the characteristics of habitual problem solving by consumers? What strategies must a marketer adopt for such products where consumers show habit forming behavior?
9) Explain the relationship between consumer loyalty and profitability.
10) What do you mean by Marketing Mix? Explain various components of marketing mix.