Relationship between brand loyalty and brand equity
Question: Explain briefly what is the relationship between brand loyalty and brand equity? What role do both concepts play in the development of marketing strategies?
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"Mayonnaise Jar and 2 Cups of Coffee" Activity-After reading the article "Mayonnaise Jar and 2 Cups of Coffee", Explain in a 2-paragraph response.
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Explain briefly what is the relationship between brand loyalty and brand equity? What role do both concepts play in the development of marketing strategies?
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How would to create a model when have both continuous and categorical variables present? Provide an example and outline your approach.
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