Assignment task: The Indigenous Australian Media sector provides a crucial service for Indigenous Australians. Whether we are Indigenous Australians or not it is vital that we, as critically aware and responsible media citizens, understand the political, social, and industrial contexts of the Indigenous media sector, and how this affects programming and content choices.
Reflecting on the value of the Australian Indigenous Media sector for Australian audiences, you must answer the following question:
What do Kerry McCallum and Lisa Waller mean when they argue in your prescribed reading that "the Indigenous media sector is a product of Australia's complex political and policy history, distinguished by its unique focus on the colonial and Indigenous experience" (2017: 117)?
You must substantiate your reflection with the close analysis of relevant Indigenous Australian media text/s, and/or Indigenous Australian media practices, and/or Indigenous Australian media organisation of your choice and with peer-reviewed research (in addition to McCallum and Waller).
Learning outcomes measured:
1. Ability to identify and understand core critical concepts relating to Australian Media Industries.
2. Identify and describe the business models of Australian media firms, and schemes of industry regulation and support.
3. Evaluate social, economic, and political factors that shape the contexts in which Australian media industries operate.
4. Critically examine your own media use.