Question: Watch this video and answer the following questions I need 300-350 and I need it twice for 2 different students.
Peter weedfald on BusinessWeek (By Bobby Barredo)
1. Reflect on the Samsung Brand Mission Globally as described by Peter Weedfald. What new product could fall in their brand categories today and in the Future?
2. Describe MDC - why would this be important? As a Masters-level student - what else might this company and other companies do to help with new product development?
3. Can you think of another brand that has ‘brand infatuation'?
4. Peter Weedfald is no longer at Samsung - he has moved on to another company - identify that company and compare it to Samsung.