Assignment: Expanding Your Business
Referring to the same business you either started or purchased in the first assignment, write a 6-8 page paper in which you:
- Outline a financial plan for your small business.
- Develop a guerrilla marketing strategy for your small business.
- Discuss the most appropriate location for a second store (an actual street address). Explain your reasoning.
- Outline a plan for securing sources of debt financing for your second store.
- Include at least two (2) references outside the textbook.
The specific course learning outcomes associated with this assignment are:
- Describe and analyze the necessary activities and key decisions to start a small business.
- Analyze the key financial management considerations in operating a small business.
- Develop a guerrilla marketing strategy for a small business.
- Analyze the role of pricing, credit, and equity financing in defining a business strategy.
- Use technology and information resources to research issues in small business management.
- Write clearly and concisely about small business management using proper writing mechanics.