Prepare a six page paper (four pages of text plus cover and reference page) paraphrasing (e.g. using your own words) with no quotes or outside information that is double spaced, 12-point font, with 1" margins on all sides. Write in the second person avoiding "I" or "we" statements. Use 1-8 as subtitles, which follow:
Cover page
- Case Recap
- Problem Identification
- Identify the root problem components
- Marketing Mix (discuss 5 P's - product, price, place, promotion, and people)
- Social Media: Analyze the current social media plan
- SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats)
- Sound alternatives/Measurements (Note: propose at least two possibilities)
- Recommendations (Note: fully justify your recommendations)
Reference page - include your textbook and two outside solid, dependable references, which can pertain to the company or the marketing situation.
Attachment:- MBA 635_Case_Bob Evans Restaurants.pdf