Assignment task:
You have been hired as a marketing consultant by a large corporation that has been in the market for ten years to assess their position in the market for a given good or service.
You are given the task by the company's CEO of putting together a report outlining the present state of the company's position.
You must choose a global business that meets the requirements listed above as the foundation for your assignment in order to complete it. If the company has multiple products and services, you must select one of those for the purposes of this assignment.
Note: Choose the company Walmart and the product you selected is groceries.
Question:
Redesign the Marketing Mix 2Ps (product and price) for the product (groceries), based on evidence of current conditions and trends for the future, so that the company can achieve more success with the product.
Considering market trends and demand patterns and environmental factors it has to be based on some research. The first thing is you have to identify where they are now, and you have to redesign it. Basically, outline of a new market design
Note: Appropriate mix designed with sound and clear justification
You are required to undertake research through scholarly articles and other materials such as newspaper articles available to support your analysis and evaluation.