Fresh Foods Supermarkets is a grocery store chain that was established in the Southeast 20 years ago. It has grown steadily, and now executives are planning on opening stores in the Southwest. Vivian Noble, an African American woman from Atlanta, has been asked to relocate to Phoenix and open a store there. She knows that Phoenix is a place with a diverse population, and she plans to hire accordingly, including older employees and those with Hispanic and Native American roots. She feels that these people will be better able to relate to the customers in the area.
Q1: What steps can Vivian Noble take to recruit and develop her new workforce?
Q2: What other ways can Noble help her company reach out to the community?
Q3: How will Fresh Foods Supermarkets as a whole benefit from successfully moving into this new region of the country?