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Recommender system is a term developed at the intersection

Recommender system is a term developed at the intersection between computer science and digital marketing. The basic issue for making successful recommendations to users is the matching between products (which could be many) and users/customers (who have presumably personal preferences). If you are a marketing director for a tourist destinations, what do you think are the biggest opportunities and challenges in using technology to entice travelers to come to visit your destination?

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