Research, report and make recommendations for Toyota’s Marketing strategy
Select and research the Toyota brand (incl. Lexus). Briefly introduce Toyota and explaining why it is considered a marketing success story.
Detail and discuss the key factors which have led to the marketing success of Toyota. The answer should show an appreciation of the core theories of marketing (e.g. an understanding of the changing marketing environment, segmentation, market positioning and the marketing mix).
Building on the success story, evaluate the future challenges facing Toyota, and make three recommendations on areas where Toyota should address for continuing success