HOT TOPIC. Recommend other potential target market segments. How would you do this (Hint – consider the six-step segmentation process. Think of their buying process and needs first)
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Describe and explain a new market that you think are best suited to the HOT TOPIC. In your answer, include two (2) Demographics, one (1), Geographic, one (1), Behavioural, and one (1) Psychographic variables for each of your two target markets.