Recommend an overall segmentation and positioning strategies
Problem
Recommend an overall segmentation, targeting, positioning strategies, and also distribution strategies New Balance should implement to achieve its marketing goals and competitive advantage.
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Determine any strategic partnerships the department store chain could develop that would help promote the higher-ranged-priced products and support expansion.
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Recommend an overall segmentation, positioning strategies, and also distribution strategies New Balance should implement to achieve its marketing goals.
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