Requirement - The report of cover the following area.
1) Introduction
2) Situation Analysis of the company requirement:
Talk about the company background and include vision and mission statement and a brief history and also talk on the company current situation, etc. who is their competitors? What is their market share? What is their marketing strategy
3) Target market description requirement: Segmentation variable and be specific and use and choose the appropriate segmentation variable like gender, income, social class and how is the product being positioned.
4) Target Market Decision making process requirement: How does the target market make decision in relation to the product. Must use the 5 steps of decision making.
5) Social influences on buying behaviour requirement: Show how the external factor influence the above decision making process. Talk about application.
6) Psychological influences on buying behaviour requirement: Show how the internal factors influence the above decision making process. Talk about the application
7) Marketing strategy Recommendations
Requirement: Recommend a new marketing strategy with appropriate justifications. Additional remarks: - use specific marketing communications concepts and tactics - at least 2 academic references and 2 popular press conferences