Answer all question with suitable examples
1. Recommend a marketing strategy for a brand that completes with one for which you are a brand-loyal heavy user. How successful do
you believe the strategy would be, and why?
2. Identify the key stimuli in the product environment that influence your purchasing behavior for
(a) soft drinks ,
(b) frozen pizza,
(c) shampoo, and
(d) Jeans
3. Describe characteristics of new products that would be useful for predicting success and for prescribing effective marketing strategies.
4. Discuss the problems and advantages that could be associated with appealing to innovators when marketing a new consumer packaged good.