Recommend a future strategy for jet blue


1)Jet Blue's troubles did not end on this Valentine's day case. Check out what happened less than a year ago.

https://www.youtube.com/watch?v=wkqmwoFUQmY

2) Here is a pretty thorough review of Jet Blue and some of their distress:

https://www.aabri.com/manuscripts/10478.pdf

3) Evaluate whether or not Jet Blue was effective with executing it strategy of growth.

4) Assess the risks and rewards of rapid growth within Jet Blue.

5) Recommend a future strategy for Jet Blue to deliver an acceptable return to its stakeholders and demonstrate how this strategy will achieve the goal.

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