Marketing Internationally and Export/Import Practices
Marketing Internationally and Export/Import Practices
Compare and contrast domestic and international marketing.
Identify considerations for importing or exporting a product.
Recognize the documentation needed to export goods.
ASSIGNMENTS
Post your response to the following: Consider the marketing mix. How does the marketing mix differ in the domestic and international environments? How is it the same? Should international marketing managers standardize the marketing mix? Why or why not?