Marketing Campaign Paper
Research a recent real-life marketing campaign, providing links to the organization, product, or campaign being discussed. In a well written paper, assess the marketing campaign using the following questions as a guide:
• What marketing concepts and tools did the campaign utilize?
• What marketing concepts and tools were overlooked or not used?
• How was integration important to the campaign?
• What do you think makes the campaign successful or unsuccessful?
• What recommendations would you make to improve this marketing campaign?
• What information does this marketing campaign give you about overall marketing management at this organization?
Support your discussion with research.
Your paper should meet the following requirements:
• Be 3-4 pages in length
• Cite a minimum of two credible sources
• Be formatted according to APA requirements