Select a company or product to apply to this CRM exercise .
Part I.
1. Develop three reasonable marketing objectives for your chosen company.
Make sure they are specific and realistic and an objective that can be measured.
Review the attributes of good objectives.
You can use the suggestions in class or chose your own.
2. Develop a SWOT analysis for the same company.
Include at least three specific statements under each section within the SWOT areas. Use the SWOT work sheet on blackboard to do this exercise.