Readymade was a bimonthly magazine within the media, Marketing Management

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Readymade was a bimonthly magazine within the media

ReadyMade was a bimonthly magazine within the media communication portfolio for Better Homes and Gardens. In 2011 ReadyMade was discontinued. Break down the segmentation variables used for Baby Boomers versus Gen Nester. Compare the major differences and recommend one (1) new and unique avenue that could have helped the magazine stay in existence. Provide a rationale for your response.

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