Amazon.com (in 2013)
Name:
Read"Amazon.com (in 2013): Will Amazon Kindle Another Fire?"
Answer the following questions fully and submit to this DropBox.
1. What type(s) of innovation are featured in this case? What type(s) of innovation are most likely in the future as the mobile technology industry continues to develop? (refer back to chapter 7 for discussion of types of innovation).
2. Which business strategies are being employed by Amazon and each of the major competitors in this case?
3. What pathways (make/buy/ally) have each of the major competitors utilized to innovate?