Marketing Study Case Assignment:
Step 1: Read the Wall Street Journal as a means to uncover different company situations or opportunities.
Step 2: Once you decide on a particular company/article of interest, prepare the following information in a case paper that covers these four key areas.
PART 1:
I. Introduction/Background on why you selected this particular company/topic
II. Problem Statement and Situation Analysis (See Case Study Template)
III. Competitive Situation (Includes SWOT analysis - See Case Study Template).
PART 2:
IV. Strategic Alternatives - State and discussion at least 3...noting pros/cons.
V. Recommendation
Example: Google And nexus mobile opportunity.