Q1: IMC
- Think of a marketing campaign you've seen where the messages, images or branding were different across the various vehicles. a) Describe the product and what you saw. b) what did this cause you (as the consumer) to think? c) speculate as to what you think might have happened.
- Think of a carefully crafted and executed IMC where youâve (as a consumer) seen aspects of messages, images or branding in sync. a) describe the product, what you saw, and its impact. b) what can/should a marketer do to make sure their messages are in sync?
- a) What are some of the marketing vehicles being used for the âproductâ of your papers? b) are the messages consistent?
Q2: Global Marketing
Our course has thus far focused on U.S. Marketing. Yet many brands are global. Next week weâll head there. Meanwhile, i) Please consider and comment on a) your brands global presence (you might need to do a bit of research) or, b) if you find that your âproductâ is not yet global, think on and explain how and where could it be.
Q3: Marketing Research
Read the UMUC course description for Marketing Research (aka Market Research). Assume for a moment that you worked in marketing for your âproductâ. a) How might market research (data, surveys, telephone interviews, focus groups) be used to help you understand your customers/potential customers needs? b) Think of and write down three questions youâd like to ask your customers (i, ii, iii) [be very careful to make sure there is no bias in the wording of your questions.
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