Assignment:
Question 1. Internal factors-Read about Ford Motor Company - select two internal factors that are important for the company-and provide examples of two strength and two weaknesses for each factor.
Question 2. Financial ratios-Interpret these ratios for a consumerproducts company that makes notebook /laptop computers. Be sure compare 2012 and 2013, the company with its main competitor and the industry.
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2012 -XYZ
company
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2013 -XYZ
company
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2013 -A
company
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Industry average
|
|
Current ratio
|
2.1
|
2.8
|
2.0
|
1.5
|
|
Profit Margin
|
7.8
|
7.2
|
5.1
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6.0
|
|
Debt-Asset Ratio
|
.4
|
.5
|
.3
|
.3
|
|
Inventory Turnover
|
12
|
14
|
10
|
12
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