Read the following selection from 'The Long Tail' by Chris Anderson and watch the author briefly discuss the theory. In a 3-4 page paper (excluding title and reference pages), discuss the following:
1. What is The Long Tail theory?
2. Analyze at least two examples of companies using The Long Tail methods discussed in the reading.
3. What is Pareto's 80/20 Rule and how does it apply to The Long Tail theory?
4. Compare the Three Rules and cite examples from the reading to illustrate each Rule.