Assignment:
Read the "Fixer Upper: Expanding the Magnolia Brand?" Case Study in the Textbook (Case 1). Gamble, et. al. (2021). Essentials of Strategic Management, Chapter and Answer the following questions with short essay.
(1) What are the major elements of Magnolia Inc.'s competitive strategy? How well do the different pieces fit together? Is the strategy fixed, or is it evolving?
(2) Explain the pressure facing Magnolia, Inc. from its external environment. How is Magnolia, Inc. responding (or wants to respond) to this pressure?
(3) What strategic issues confront Magnolia, Inc. in 2018? List and describe three major strategic issues faced by Chip and Joanna Gaines as of the end of the case study
(4) What recommendations would you make to Magnolia, Inc. to address the three strategic issues that you identified? In general, how should the company move forward to sustain their impressive growth and momentum?