Read the article Measure for Measure: Getting Started with Social Media Success Metrics (https://www.ama.org/publications/MarketingInsights/Pages/measure-to-measure.aspx) by Lauren Drell and Julie Davis.
The article outlines a few key areas found in Web 2.0:
- Getting started with social media success metrics
- Mapping out your business objectives
Discuss the following questions:
- Which specific Web 2.0 sites do you use (social networking, blogging, video etc.)?
- Are there any attempts by technology companies to post commercial messages on these websites?
- Research one such attempt by a technology company and justify why it is targeting that specific web site.