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Read the article citis customized marketing approach and

Question: Read the article, "Citi's Customized Marketing Approach," and discuss how Citi has differentiated its marketing strategy from other large financial institutions. How has Citi made its new approach a success? The response must be typed, single spaced, must be in times new roman font (size 12) and must follow the APA format.

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Finance Basics: Read the article citis customized marketing approach and

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